Sunday, 12 June 2016

Level 2 External Exemplar 2.3


Develop ideas in a related series of drawings appropriate to established design practice (2.3)

The task for this extract requires students to develop a DVD menu solution for a specific client.

The student explores appropriate design approaches (1) and then generates a range of resource imagery that is relevant to the identified theme (2). They then move systematically through the concept (3) and developmental stages (4), which are accompanied by ongoing critical evaluations (5), to produce an original and successful outcome (8).
The initial outcomes (6) present sufficient clarification of their ideas at a level appropriate for Merit. The subsequent pictorial advancement (7) shows sufficient extension of stylistic and layout ideas to meet the requirement at Excellence to extend these ideas.
Each image presents a new idea (4) (6) (7) that builds upon consideration of the strengths and weaknesses of the preceding work. The final design (8) clearly reflects the approaches of the identified models, without being derivative. This implicit application of established practice within a body of original student work is required for authentic clarification (Merit) and extension (Excellence) outcomes.  
For a more secure Excellence, the student could further refine the hand drawn elements in the final sequence (9). For example, by adjusting the levels these elements could become pure silhouette forms. Alternatively the forms could be entirely rebuilt digitally using pure geometry and true curves. This would enhance the stylistic unity of the final outcome (8).


Level 2 Internal exemplars Use drawing methods to apply knowledge of conventions appropriate to design (2.2)

Use drawing methods to apply knowledge of conventions appropriate to design (2.2)


THIS IS A REALLY OLD EXEMPLAR BUT THE LATEST ONE I COULD FIND!!

Taken directly from NZQA - please read and look at each numbered picture associated with what they are talking about in regards to each picture below: 
This student has presented a consistent application of the particular design conventions associated with each activity. This shows purposeful use of the particular characteristics and constraints of each approach, for example, the treatment of text as image (1) (2), and the use of font size and placement to reinforce a message (3).
The initial exploratory works (4) reveal sound exploration of the use of typographic conventions to enhance the content of each phrase. These include the use of font selection, weighting, size, colour, placement, and digital effects.
The success of the ‘Daydreaming and Futility’ design (7) shows a critical selection of these conventions to support the ‘leisurely relaxed’ theme. The typographic features are further enhanced by the intelligent decisions of restrained colour and visual simplicity.
For a more secure Excellence, the student could ensure that all evidence demonstrates more consistent depth of critical selection and technical application. For example, the ‘Tulips’ (5) and ‘Skittles’ (6) outcomes could have a stronger connection between visual style and the meaning of the words.
Further consideration of impact and legibility for the word ‘futility’ (7) may strengthen this outcome in terms of the conventions of book cover design.

Level 2 Assessment

Titile:Version ASInternal/externalcredit valueFinal assessment date:
2.2Use drawing methods to apply knowledge of conventions appropriate to design291310Internal4week 6
term 3
2.3Develop ideas in a related series of drawings appropriate to established design practice291315Internal4week 9
term 3
2.4Produce a systematic body of work that shows understanding of art making conventions and ideas within design291320external12October 4pm